For the love of Greek god of Ducks, don't call Autzen "The House of Loud"

by jtlight on Aug 4, 2008 9:29 AM PDT in Football Comment 43 comments

If there has ever been a worse idea relating to Duck football, I have not heard it. Sure, Roboduck was insanely stupid (though short lived), and the yellow helmets are pretty bad, this takes the cake.

First, some background. Some company called Ruxxe is attempting to get everyone to call Autzen "The House of Loud." Why? To make a few bucks of course. Here is the release from Moseley's blog:

Eugene, Oregon company RUXXE announces that it has trademarked a nickname for Autzen Stadium.

Oregon’s Autzen Stadium has a reputation among the college football community as being one of the most intimidating
places for opposing teams to play. The level of noise that Duck fans create during games is said to be unmatched - even
by much larger stadiums, such as Michigan’s "The Big House", Ohio State’s "The Shoe" or "The Swamp" at Florida.

RUXXE is excited to give Autzen something that is long overdue, a nickname that Duck fans can embrace - a nickname that
truly invokes the experience of college football at Autzen Stadium… "THE HOUSE OF LOUD".

This really is totally ridiculous. First, the name is stupid. Absolutely and ridiculously stupid. It sounds like a marketing ploy. Oh yeah, and that's what it is.

You cannot manufacture nicknames, plain and simple. While it is fun when a stadium gets a nickname, it is by no means necessary. The Big House, the Shoe, the Swamp, etc. all got their nicknames over time. These were not foisted upon a fanbase, and that's what has made those nicknames great, and helped them to last.

If this were a group of fans, then maybe I could deal with this a bit better. Sure, it sounds ridiculous, but that's not so bad. But this is a company that has COPYRIGHTED the term. So every time it is printed or used, these jokers make money.

I have never seem such a small minded attempt to grab attention. Autzen does not need a nickname. It is already renowned. If if has a nickname, I would think that it would be "The Autzen Zoo." And you know what, that's just fine.

Manufacturing a nickname makes the entire fanbase look small, weak, and pathetic, and makes us look like we have an inferiority complex. Oregon football has been growing up over the past 15 years, and doesn't need to copy every single thing other successful programs have done. It needs to be it's own program, and make its own traditions.

And thus, I denounce this crap, and I hope you will all join me. Autzen is a great place, that does not need to be mocked and degraded in this fashion.

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wow

that is a terrible name, and i really hope none of you UO fans use it, ever, under any circumstance.

by C.W. on Aug 4, 2008 9:35 AM PDT reply actions 0 recs

I tend to agree with you

So it means a lot when I say I never agreed with you more. WTF is wrong with Autzen? People who follow college football know the name and know what it means. Ugh.

by bradLL99 on Aug 4, 2008 9:36 AM PDT reply actions 0 recs

Agreed...

No company can nickname our stadium… unless the great Phil Knight says otherwise…

Just kidding!

“The House of Loud” isn’t just lame, it isn’t even clever. I can’t imagine actually paying for a shirt that says that. I can’t even imagine a network wanting to pay loyalties. i just did a quick trademark search for the other nicknames, and I can’t find any other stadium with a trademark nickname.

The Autzen Zoo has pretty much been adopted by people. It works for me.

Go Duckies!

by JShufelt on Aug 4, 2008 9:44 AM PDT reply actions 0 recs

I had never heard the Autzen Zoo

Until I saw the nickname in NCAA 05.

Like you said, House of Loud doesn’t have any clever play on words or double entendre. It sounds so much like some suits in their office felt like they had to dream up a name for Autzen.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 10:55 AM PDT up reply actions 0 recs

Step 1: Come up with a lame nickname, and trademark it.
Step 2: Get everyone to use your lame nickname.
Step 3: Profit??

Really? This is their business model? I’m glad to see you’re calling this bullshit out, and I can’t wait to see the lame free t-shirts this company tries to give away…

So, basically, you gotta Go Bears!

by ragnarok on Aug 4, 2008 10:22 AM PDT reply actions 0 recs

Wow

What is RUXXE, Ive never even heard of it, does anybody know its origins. Also this name is the lamiest thing ever. Its like they were sitting around a conference table saying “Profits are down this last year, How can we get about 60,000 people to buy something that we can make for 1.25 a piece and then sell it for 20.00.” Up and coming young UO grad intern says ” Give Autzen a nickname.” CEO responds “but what?” Intern replies in a very unconfident way, “Uhhhhhhhhh, The House of Loud.” CEO, ” Brilliant, trademark it, and get it rolling.”

Intern gets promoted. One year later name totally fails. Company goes bankrupt, and up and coming Intern loses job, and starts turning tricks on Downtown Main St. in Springfield to get money for MD 20/20 and meth

by AirForceDuck on Aug 4, 2008 10:34 AM PDT up reply actions 1 recs

The last two sentences there were totally awesome.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 10:56 AM PDT up reply actions 0 recs

yeah

trust me I am from Springtucky. Unfortunately, but went to South for three years till I got my transfer revoked because of lame as budget cuts, and had to go back to Springtucky high for my senior year

by AirForceDuck on Aug 4, 2008 11:17 AM PDT up reply actions 0 recs

That's a bummer dude

The good lord giveth, the good lord taketh away huh?

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 11:25 AM PDT up reply actions 0 recs

LAME, LAME, LAME

I am all for capitalism but this is it at its worst. They should have trademarked the term “house of douche” that would be a more appropriate tagline for this company. Man I am embarrassed that this company exists in Eugene.

by DuckinNC on Aug 4, 2008 10:41 AM PDT reply actions 0 recs

Not a well organized company....

So I just did a business name search in Oregon at the state’s site for “Ruxxe” and none came up. So that means they are operating under an assumed business name (Presumably doing work in Oregon) without registering in Oregon. Not a good operating model.

by homersolo on Aug 4, 2008 10:44 AM PDT reply actions 0 recs

According to Jay at DSN

Ruxxe.com is registered to a Eugene based design firm.

We are the power. We are the flower. We are the awesome blossom.
--www.AddictedToQuack.com

by jtlight on Aug 4, 2008 10:57 AM PDT up reply actions 0 recs

...

http://prisedesign.com/

We are the power. We are the flower. We are the awesome blossom.
--www.AddictedToQuack.com

by jtlight on Aug 4, 2008 10:58 AM PDT up reply actions 0 recs

Another reply!

For more info…see this: http://www.who.is/whois-com/ip-address/ruxxe.com/

We are the power. We are the flower. We are the awesome blossom.
--www.AddictedToQuack.com

by jtlight on Aug 4, 2008 10:59 AM PDT up reply actions 0 recs

...

http://www.ruxxe.com/

by AirForceDuck on Aug 4, 2008 11:23 AM PDT up reply actions 0 recs

I've never liked the title "Autzen Zoo" either

Autzen Stadium, with its Autzen Power, is simply it. No company can change it.

I am not buying these t-shirts.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 10:53 AM PDT reply actions 0 recs

"Autzen Zoo" is too NBA

Hear hear! Good call, butthol. My 2 cents: bring back the plain white Nike tees that read: “AUTZEN” in all-caps green lettering on the front. The name, Autzen, itself is unique – no need to church it up.

by DuckTrax on Aug 4, 2008 11:06 AM PDT reply actions 0 recs

Agreed 100%

We are the power. We are the flower. We are the awesome blossom.
--www.AddictedToQuack.com

by jtlight on Aug 4, 2008 11:11 AM PDT up reply actions 0 recs

Words to live by

Long live the Autzen Zoo.

by davediddy32 on Aug 4, 2008 11:11 AM PDT reply actions 0 recs

Post by fowlplay at Moseley's blog

I complained to my friends that Autzen isn’t as loud as I remember it to be. He said to get my hearing checked, it seems to get louder every year.
The doctor asked what I do for a living, if I go to large concert venues, or if I listen to loud music with headphones on. My response was I work in an office, maybe one concert a year, and I hate headphones. His response was well you exhibit the same hearing degradation as someone who works in an industrial plant without hearing protection. I mentioned going to Oregon Football games for 20+ years, his response was "If you value your hearing you should change your habits." NOT ON YOUR LIFE.
If we all are losing our hearing then we should keep getting louder, and louder.

And for those who haven’t moseyed on over to Moseley’s (tee hee), they’re mostly agreeing with us here, with just a few outliers.

It’s also pretty entertaining watching some people come up with their own nicknames. Not that I want a new name in place, they’re just coming up with some rather fun ones. “Cemetery Row” and such.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 11:28 AM PDT reply actions 0 recs

Wow what a terrible name.

Good thing the fans seemed to be against it.

For sure though if this sticks expect this to be added to the Cal card stunts at half time along with Duck Hunt :p

In other words, Go Bears!

by royrules22 on Aug 4, 2008 11:30 AM PDT reply actions 0 recs

I've come up with a nickname for Prise Design/Ruxxe

“The Business of Suck™”

They’ve needed a nickname that people can embrace, and I think “THE BUSINESS OF SUCK (tm)” really distills the essence of the ideas that Prise Design/Ruxxe generates.

Stay tuned for an awesome website that shows a fake t-shirt. It’s gonna be huge.

by grimc on Aug 4, 2008 1:12 PM PDT reply actions 0 recs

Dumb Name

it doesn’t matter what they call the stadium, it will aways be “Home of the Team that Will Never Win the Pac-10”.... kind of catchy, huh?

Go Sun Devils!

by pre4lifecc on Aug 4, 2008 1:51 PM PDT reply actions 0 recs

You must be confused...

This is an OREGON DUCK BLOG. Not an ARIZONA WILDCATS blog.

We are the power. We are the flower. We are the awesome blossom.
--www.AddictedToQuack.com

by jtlight on Aug 4, 2008 2:01 PM PDT up reply actions 0 recs

I was pretty happy we went about 6 days without trolls

Seriously, do you really get any satisfaction?

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 2:06 PM PDT up reply actions 0 recs

Did you just see that monkey fling that poo?

n/t

Go Duckies!

by JShufelt on Aug 4, 2008 2:45 PM PDT up reply actions 1 recs

Autzen Zoo

Who won that game anyway?

by Delsantos on Aug 4, 2008 3:32 PM PDT up reply actions 0 recs

I believe that Oregon won that game.

by DuckinNC on Aug 4, 2008 5:44 PM PDT up reply actions 0 recs

Which are you talking about?

Michigan ‘03 was most certainly a win.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 6:39 PM PDT up reply actions 0 recs

Destroy them all

We should get all the tee shirts and burn them in a huge pile before the first game. It would be fun and then no one can wear those pieces of crap.

Ducks Go!

by trumpetduck on Aug 4, 2008 2:58 PM PDT reply actions 0 recs

RUXXE: Our Response To The Dissent

One’s ability to put something on a T-shirt is a great opportunity for personal expression. The concept for “The House Of Loud” comes from exactly that. We at RUXXE are Duck fans. We had an idea of putting “Welcome to The HOUSE of LOUD” on a t-shirt so that we as individuals could express our appreciation for the reputation that embodies AUTZEN Stadium.

In fact, this whole thing is really just an inside joke that ended up on a T-shirt. We were drinking beers around the tailgate against UM when a Wolverine fan walked by. One of us yelled “Hey, Welcome to The HOUSE of LOUD!”. It got us all laughing… even the Michigan fan cracked a nervous smile – probably because he knew it was true. He was about to enter what is known as the loudest stadium in all of college football. And so there it was… a proper “Autzen welcome” was born.

After reading some of the bad press that has been posted since our announcement, we realize that we made a mistake in going so far as to claim that our “phrase” was to be known as Autzen’s new nickname. By no means does it need to be Autzen’s nickname. We agree, whole-heartedly, that the name “Autzen” stands all by itself. What we are doing, though, is putting our own personal message out for opposing fans to see. We feel they deserve a nice warm welcome to “our HOUSE”.

We would like to thank all of the people who support our idea! GO DUCKS! Long live the LOUD in Autzen Stadium!

http://www.ruxxe.com

by ruxxe on Aug 4, 2008 3:14 PM PDT reply actions 0 recs

The biggest problem I have

Is that the phrase was already trademarked. I think that the phrase is pretty lame all around. But the trademarking of the phrase.

This means that it is not a fan-based venture. It is a corporate and profit based venture. Now, I don’t have any problem whatsoever with profits or corporations. But in this setting, the actions taken by Ruxxe are really shady. Whether or not you’re fans, this takes away something from fans. It’s not an open venture, based in the fans. It’s something else entirely.

And that is total garbage.

We are the power. We are the flower. We are the awesome blossom.
--www.AddictedToQuack.com

by jtlight on Aug 4, 2008 3:26 PM PDT up reply actions 0 recs

Okay... okay, I understand now

Thanks for dropping in and telling us what this was about. I understand now.

I still think it’s something that should not be marketed as “Autzen’s new nickname” or whatever. That’s why this made such a splash.

The shirts are alright, I’ll give you that, but I agree with Jared when I say that this isn’t a very catchy phrase.

Nice try and stuff, just, it was just really too ambitious.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 3:31 PM PDT up reply actions 0 recs

Also, you may want to post that

Here to get your voice heard over a larger chunk of annoyed Duck fans.

Your friendly neighborhood placekicker.

by qrsouther on Aug 4, 2008 3:33 PM PDT up reply actions 0 recs

i hate it

i hate the loud house NOT CREATIVE AT ALL!!!!!!

i heard a nickname “the duck pond” i wasnt to wild about it but its alot better than the loud house.

but autzen works 4 me

by Duck4Lif3 on Aug 4, 2008 10:07 PM PDT reply actions 0 recs

At least it makes sense

Still, that’s the least intimidating thing we could possibly dream up.

Next, we’d be playing Sunshine, Lollipops, and Rainbows by Lesley Gore to get fired up for the games.

Your friendly neighborhood placekicker.

by qrsouther on Aug 5, 2008 9:46 PM PDT up reply actions 0 recs

EPIC FAIL

--Dave
Addicted to Quack, SBN's Oregon Ducks blog

by Addicted to Quack on Aug 4, 2008 10:16 PM PDT reply actions 0 recs

Agreed!

Everyone wants their slice of the lucrative sports business but you don’t grab it by imposing lame made-up traditions like a nickname on a fanbase. For the love, do they even have any Duck fans in their company?!

GO DUCKS!

by KTClovestheducks on Aug 5, 2008 12:41 PM PDT up reply actions 0 recs

I can come up with "better" bad ones...

and I’m not even drunk!

Awesome Autzen
The Pond of Doom
Quack Shack
Raveyard
Fowl Line

Feel free to use them all. I won’t even trademark it!
Someone call ESPN!

Go Duckies!

by JShufelt on Aug 5, 2008 9:44 PM PDT reply actions 0 recs

...and you’re not drunk?

Yeahhhhhhh…anyway…

Remember that quote about “Autzen Stadium is where great teams go to die” or whatever? Well… how about something like… Cemetery Row?

Above all, I don’t want a new nickname, but, for the fun of it, we could start tossing out better names than that. Hey, why not?

Your friendly neighborhood placekicker.

by qrsouther on Aug 5, 2008 9:48 PM PDT up reply actions 0 recs

Yah... Mine would actually by funny...

After about two pints of Guinness, and a round of Jack Daniels.

I don’t want a nickname to be honest.

Go Duckies!

by JShufelt on Aug 5, 2008 9:53 PM PDT up reply actions 0 recs

BOYCOTT

I propose an all out boycott of these lame ass tee’s. Spread the word far and wide to fellow fans, family and friends to leave this garbage alone! LONG LIVE AUTZEN!

by hazmat5793 on Aug 6, 2008 2:45 AM PDT reply actions 0 recs