The Green Man: An Integrated Sports Marketing Ambush Strategy
A look at how two student HP Brand Ambassadors leveraged the Oregon Green Man into an ambush marketing strategy at the University of Oregon.
about 2 years ago
UOSportsDude
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just curious, why?
The UO Sports Dude.com
by UOSportsDude on Dec 13, 2009 7:00 PM PST up reply actions
the article or the marketing scheme?
The UO Sports Dude.com
by UOSportsDude on Dec 14, 2009 1:39 AM PST up reply actions
Interesting,
To be honest, I didn’t even know that the green guy was wearing HP decals
Our collective lack of productivity has clearly paid off in the grandest of fashion. We are going to Pasadena. Yes, let that sink in. WE ARE GOING TO PASADENA. To be honest, this has not yet hit me-WE ARE GOING TO PASADENA. Wow.
Juju, We applaud your devotion and pure decency throughout the season.
"Integrated Sports Marketing Ambush Strategy"
is a fine example of meaningless corporate-speak.
In English: “Shameless advertising”
We're being ambushed by green men from the Silicon Valley? PANIC!!!!!!
A House of Spears > An Ingram
by Bill Musgrave on Dec 15, 2009 3:52 PM PST up reply actions
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