Don't worry, it's mild. In fact, I think he's doing a great job. But I think there's one part of his philosophy that needs to be re-examined, and maybe tweaked a bit. To put it simply, he doesn't always take what the defense is offering.This isn't the first game where I've seen it. The key features are calling the same limited set of plays over and over, regardless of the defense leaving huge holes when selling out to stop those plays. This happened notably in the Arizona State game this season, in addition to the game we just had.
It seems that Chip Kelly truly believes in preparing for a faceless opponent - look at their playcalling, but not their players. Believe that your players can stand with anyone. And while that's a great philosophy in general, some circumstances require observing that their players are, in some ways, just better than yours. And adjusting to that, and basing your playcalling on neutralizing that advantage.
In the Auburn game, Oregon's O-line just wasn't opening the holes they needed to. But plays involving cross-field throwbacks and attacking the edges with creative runs were very successful, because their defense was hyper-aggressive towards stopping the inside zone read. The defense was intentionally leaving itself weak to those plays, but because Chip refused to treat the center of their d-line as a place to avoid in short-yardage situations, their hyper-aggressiveness was never punished.
I think this is actually not a significant problem. It's something Chip can easily correct, if he's made aware of it, and he watches for it. But how do you get a coach's attention, and suggest that one usually good point of his offensive strategy might need some tweaking?