Despite their strong performance on the field, meanwhile, Washington and Oregon rank outside the top 40 in terms of their fan footprint. And other conference schools, like Oregon State, Stanford and Washington State, do poorly by major-conference standards.... On the other hand, the Pacific-12’s latest targets — Texas, Oklahoma, Texas Tech and Oklahoma State — have about 5.1 million fans between them, which would expand the conference’s aggregate fan base by almost 70 percent. No wonder the Pacific-12 might be willing to make some academic and geographic compromises in order to get them.
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