With the sellout streak in jeopardy, don't expect prices to drop anytime soon

With the Oregon Athletic' Department's ticket prices, we're probably not going to see Autzen this full on Saturday night.

News broke yesterday that Oregon is using Groupon to try and sell the last 3000 tickets to the Oregon/Arkansas State game this weekend. To many, this looks to be pretty desperate. We've gotten used to selling out Autzen without a second thought. But over the past few months (and even years), fans have complained about the rising cost of season tickets (and required donations to the athletic department).

With many fans upset about the prices, many are choosing to stay home and watch the game, rather than trek to Autzen, especially for a night game.

But despite fan outrage, I don't see prices changing anytime soon. In fact, I think that what is happening is just about exactly what the Oregon Athletic Department wants.

By recent reports, there are 3,000 tickets left to the season opener on Saturday night, a mere 5% of the stadium capacity. From a purely economic standpoint, Oregon has gotten about as close as it can to maximizing revenue to the game.

At $66 a ticket, with 51,000 tickets sold, Oregon is grossing $3.37 million. Let's assume that they had dropped the price of tickets to $56 each, which would almost guarantee a sellout. At that price, Oregon would gross $3.02 million in ticket sales. Even if we assume extra sales for standing room only, the Ducks make significantly more from the higher ticket prices.

Obviously, this is simplifying an issue that has a ton of different factors. Parking, concessions, apparel all bring in money on gameday. Also, if season tickets can be sold, extra donations may be brought in, depending on the level of the ticket. But I don't believe those losses would make up for the lost revenue of lower ticket prices.

Last year during the Rose Bowl, there were many conversations on this site about how scalpers were making a lot of money and pricing out real fans. Many commenters on this site wished the money instead went to the athletic departments. Well, that's what we're seeing. The U of O has priced tickets (at least for this game) at a level that cuts out the middle men and have found a pretty good price point for the supply and demand of tickets.

Yeah, the sellout streak is in jeopardy. But that ultimately doesn't matter. What matters is maximizing revenue, and it seems like Athletic Department has done that very skillfully. With Autzen Stadium near capacity, ticket prices aren't dropping. And if it sells out once more, tickets will only continue to rise.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Addicted To Quack

You must be a member of Addicted To Quack to participate.

We have our own Community Guidelines at Addicted To Quack. You should read them.

Join Addicted To Quack

You must be a member of Addicted To Quack to participate.

We have our own Community Guidelines at Addicted To Quack. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker