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Register-Guard: University of Oregon Changes Mind on Trademark Policy

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The Register-Guard is reporting that the University of Oregon has reversed course on a controversial trademark policy that would have resulted in local manufacturers being cut out of making officially licensed duck gear.

Steve Dykes

The Register-Guard is reporting that the University of Oregon has reversed its recently implemented trademark policy when a campus committee decided that the policy was not in the best immediate interest.

The university last spring announced that it was pursuing a revised policy that would have required licensees to guarantee $500,000 in royalty payments each year to the university, according to a request for proposals that university officials published.

Producers would have to sell at least $5 million worth of Duck gear annually to make the payments - or they'd have to figure out how to subcontract with a big company that could.

Initial thinking at the UO was that the plan would boost revenues for the university and guarantee a consistency of product. The university was following a pattern set by large universities, such as Ohio State, Texas and Oklahoma.

But a university official said today that the campus committee overseeing the revised policy decided that proceeding was not in the university's best immediate interest.

This is big news for a lot of local businesses and entrepreneurs involved in producing gear with licensing agreements and should give employees of those businesses a little more security that their jobs won't be cut due to the original policy.

On a personal note, I'm also happy that fans will continue to have a lot of creative options in terms of gear to choose from. That creativity on display is one of my favorite aspects of Oregon Gameday.